Beauty Thinkers began with a simple yet profound observation: the resilience and longevity of olive trees. Inspired by centuries-old olive groves on our zeroCO2 certified farm in Italy, a vision for Beauty Thinkers was born—to translate the natural vitality and protective power of the olive trees into skincare that nourishes and supports sensitive skin.
The journey started with a deep dive into olive science, uncovering hydroxytyrosol, one of nature’s most potent antioxidants, found in the water left behind during olive oil production. By transforming this overlooked byproduct into the star ingredient in our formulations, Beauty Thinkers are re-imagining skincare, creating prevention-focused products rooted in the wisdom of nature, Italian tradition, and the precision of modern science.
Pronounced hi-drok-see-TIE-ruh-sawl, hydroxytyrosol is the ultimate antioxidant for skin. Derived from olives, it’s one of the most powerful natural antioxidants ever discovered, with an unparalleled ability to defend against oxidative stress—the leading cause of premature aging.
At Beauty Thinkers, we harness hydroxytyrosol’s remarkable properties to create skincare that soothes, strengthens, and revitalizes sensitive skin. Known for its anti-inflammatory and hydrating benefits, this potent ingredient works to defend your skin against environmental aggressors while boosting resilience and radiance.
Beauty Thinkers’ formulas deliver the highest levels of hydroxytyrosol on the market, offering your skin the most advanced antioxidant protection available.
At Beauty Thinkers, innovation starts with nature. We’ve achieved what no one else has: the creation of the world’s first enzymatic extra virgin olive oil (EVOO), or skin-compatible olive oil. By unlocking the full potential of olives through an innovative enzymatic process, our skin-compatible oil retains its nutrient-rich profile while eliminating the heaviness often associated with traditional olive oil.
This revolutionary EVOO is a powerhouse for sensitive skin. Packed with natural lipids, vitamins, and antioxidants, it deeply nourishes and supports the skin’s barrier. Lightweight and fast-absorbing, our enzymatic EVOO transforms how olive oil is used in skincare, delivering all the benefits of this ancient ingredient in a modern, luxurious, and highly effective formula.
Beauty Thinkers skincare is where science meets nature. Every vegan, cruelty-free formula reflects our commitment to minimalism, featuring fewer than 25 ingredients, all fragrance- and silicone-free, and designed to soothe even the most sensitive skin.
We proudly offer the highest concentration of hydroxytyrosol for skin available on the market. We created the world’s first Enzymatic Extra Virgin Olive Oil (EVOO)—a skin-compatible olive oil that’s non-greasy, hydroxytyrosol-rich, and bioavailable to all skin types. We are the only skincare company that offers Enzymatic EVOO in its formulations.
Pronounced hi-drok-see-TIE-ruh-sawl, hydroxytyrosol is the ultimate antioxidant for skin. Derived from olives, it’s one of the most powerful natural antioxidants ever discovered, with an unparalleled ability to protect against oxidative stress—the leading cause of premature aging. Its anti-inflammatory and soothing properties make it ideal for sensitive skin, while its hydrating abilities help strengthen the skin barrier.
At Beauty Thinkers, we harness hydroxytyrosol’s remarkable properties to create skincare that soothes, strengthens, and revitalizes sensitive skin. Known for its anti-inflammatory and hydrating benefits, this potent ingredient works to defend your skin against environmental aggressors while boosting resilience and radiance.
At the heart of Beauty Thinkers’ formulations is hydroxytyrosol (pronounced hi-drok-see-TIE-ruh-sawl), one of the most powerful natural antioxidants known to science. Extracted sustainably from olive mill water, this revolutionary ingredient is a game-changer for sensitive and aging skin.
Its antioxidant potency surpasses that of vitamin C. Its anti-inflammatory and soothing properties make it ideal for sensitive skin, while its hydrating abilities help strengthen the skin barrier.
| Feature | Hydroxytyrosol | Vitamin C (L-Ascorbic acid) |
|---|---|---|
| Antioxidant Potency | More potent than vitamin C — in neutralizing free radicals and boosts natural vitamin C production. | X |
| Stability | Exceptionally stable — does not degrade when exposed to light, air, or heat. | Unstable — easily degrades with exposure to light, air, and heat. |
| Skin compatibility | Gentle on even sensitive skin — and has anti-inflammatory properties. | Known to cause skin irritation — especially for sensitive skin. |
| Interaction with actives | Safe, does not interact. | Highly reactive — not recommended for use with retinol and chemical exfoliants. |
| Shelf life | Long-lasting | Short shelf-life |
At Beauty Thinkers, innovation starts with nature. By unlocking the full potential of olives through an innovative enzymatic process, our skin-compatible oil retains its nutrient-rich profile while eliminating the heaviness often associated with traditional olive oil.
This revolutionary Enzymatic EVOO is a powerhouse for sensitive skin. Packed with natural lipids, vitamins, and antioxidants, it deeply nourishes and supports the skin’s barrier without clogging pores. Lightweight and fast-absorbing, our Enzymatic EVOO transforms how olive oil is used in skincare, delivering all the benefits of this ancient ingredient in a modern, luxurious, and highly effective formula.
Being a science based skincare comes with its responsibilities. We want to transparently share with you
what we know and do, so we can combat skincare misinformation together.
[1] Not one singular set of rules, but a plurality of guidance constructs drawn from the trueness of nature itself. [2] A quality not to be found at the peak of the wave but at any other state in its formation or decay.
[1] The agent of thought. One who uses their intellect to work, study, or reflect on ideas.
[1] Phenolic phytochemical with antioxidant properties. Found in olive leaf and oil.
[1] Extra virgin olive oil. Required to have no more than 0.8% free acidity and is considered to have favorable flavor characteristics.
[1] Extracted olive. The process to extract Hydroxtyrosol from the press water of the olives.
[1] Enzymatic EVOO. An extra virgin olive oil treated with specific enzymes to convert its triglycerides into skin compatible free fatty acids.
[1] Biological molecule that significantly speeds up the rate of some of the chemical reactions that take place within cells.
[1] The microorganisms in a particular environment (including the body or a part of the body).
[1] Ingredient that absorbs water and holds it in place on the surface of the skin.
[1] Oil-composed ingredient, including occlusive agents and emollients, that works by creating a seal on the surface of skin which prevents water loss.
[1] Sun protection factor. The level of protection on that a product gives against UVB-induced damage to skin from the sun.
[1] Ultraviolet A. Radiation on which extends from about 320 to 400 nm in wavelength and that can cause immediate skin darkening and photo-aging.
[1] Ultraviolet B. Radiation which extends from about 280 to 320 nm in wavelength and that can cause sunburn and long term skin tanning.
[1] Defines visible light ranging from 380 to 500 nm.
[1] A globally approved natural mineral ingredient and largely considered the most effective broad-spectrum UV filter, providing extensive protection against both UVA and UVB rays. The FDA has approved its safety.
[1] A globally approved natural mineral ingredient used as a UV filter in sunscreen products to protect the skin from harmful UV rays when exposed to sunlight. Titanium dioxide is particularly effective for UVB protection. The FDA has approved its safety.
[1] An ingredient that acts as a moisturizer attracting and helping maintain water in place. It improves epidermis hydration, maintaining skin softness and elasticity. It is recommended for dry, sensitive skin and is generally well-tolerated. It is also known as provitamin B5.
[1] A multifunctional ingredient that acts to reduce the appearance of skin imperfections, helps to rebalance excess sebum and retains skin moisture, improving skin texture. Some studies suggest it to be a promising ingredient for brightening skin tone. It is a form of Vitamin B3
Being a science based skincare comes with its responsibilities. We want to transparently share with you what we know and do, so we can combat skincare misinformation together.
According to EU regulations:
– Cosmetics have the main purpose of cleaning, perfuming, changing the appearance, protecting, keeping in good condition or correcting body odors.
– Medicinal Products and Non-Prescription Medicines (called OTC – Over-the-Counter in US) are used to treat or prevent disease, and correct or modify physiological functions by exerting a pharmacological, immunological or metabolic action.
There may be differences between countries on the definitions and purposes of cosmetics and drugs: some products (e.g. sunscreens, antiperspirants) are classified as cosmetics in EU, but are classified as OTC products in USA.
Cosmetic products can help with cleansing, protecting, and maintaining the skin in the best possible condition. You can take care of your skin using appropriate cosmetics for your skin type.
Dermatologists can treat medical (e.g. acne, eczema, psoriasis, rosacea) and aesthetic conditions (e.g. medical fillers, laser resurfacing).
Our skin is composed of layers, from outside to inside:
– An outermost thin layer (epidermis) protects from outside aggressors and maintains hydration of internal tissues. It is constantly renewing and regenerating (it is on average a 28 day cycle, cycle time progressively increases with age).
– Below the epidermis lies a thick layer (dermis) containing many structural elements (e.g. fibroblasts, collagen, elastin, etc.) that gives our skin strength and elasticity.
– Finally, below the dermis lies the deepest layer (hypodermis) made of tissue, fat, and blood vessels. It provides structural support for the skin, protects the muscles beneath and supports thermoregulation.
Skin is an active organ. Its most important function is to form a barrier between the human organism and the external environment. This function is crucial for terrestrial life.
Skin has a network of different barriers:
Skin barrier’s main functions:
The skin barrier can be damaged by cutaneous irritants (allergens, pollutants, harsh products or bad skincare habits e.g. over-exfoliating or unprotected UV exposure), environmental conditions (e.g. temperature, humidity, wind), aging/hormonal changes, stress and genetics (e.g. psoriasis, atopic dermatitis).
An impaired skin barrier is characterized by tightness, itchiness, inflammation, dry or flaky aspect, inflamed/sensitive areas, adverse reaction to commonly used products, changes in texture (e.g. thin, rough skin).
Physiological skin pH varies in the range 4.5-5.9 (slightly acidic) and it can be affected by:
Skin acid mantle is important for a healthy skin:
Acid mantle’s disruption may lead to increase sensitivity that can cause irritation, dryness, flakiness, tight sensation.
During aging the skin is subjected to structural changes:
Epidermis:
Dermis:
The rate of the intrinsic (chronological) aging is a natural process genetically determined and is influenced by the degenerative effects of free radicals and the decreased ability to repair the damage. Extrinsic aging is a non-genetic accelerated process due to environmental stressors (e.g. UV, pollution, smoking), able to amplify natural aging resulting in prematurely aged skin.
Everyone has a skin type, but not everyone has a skin condition. Skin type (e.g. oily, combination, dry, normal) is mostly predetermined by genetics and it can evolve with age, can be managed by a proper daily skincare routine (e.g. choosing a rich or light moisturizer depending on your skin type).
Skin condition (e.g. acne, hyper/hypo pigmentation, dehydration, sensitive, aging) is:
Identifying your skin type is important for you to know how to treat it.
Wash your face with a mild cleanser or just water. Gently pat dry with a towel and wait 1 h without applying anything on your face. Notice how your skin looks and how you feel it (e.g. smiling).
There is no such thing as a perfect skin in real life (blemishes, dark spots, breakouts are normal). The main purpose is to have a healthy skin, that is, maintaining the skin barrier and prevent chronic skin conditions. Consistency is the key and changes need time. Keep it simple, so that you can do it every day.
INCI is the International Nomenclature for Cosmetic Ingredients, a globally accepted standard used to identify cosmetic ingredients on the label. The majority of the terms contained in this code is in English, while we find in Latin those referring to botanical names (e.g. Olea europaea (Olive) fruit oil. INCI lists simplify the identification of substances to which you may be allergic.
According to EU and US regulations the list must be provided in descending order of weight of the ingredients. Ingredients in concentrations of less than 1 % may be listed in any order after those in concentrations of more than 1 %.
Each ingredient has a purpose:
Key ingredients, also known as actives (e.g. ceramides, salicylic acid, retinol, hyaluronic acid, etc.).
Functional ingredients (e.g. emollients, thickening agents, emulsifiers, preservatives, etc.)
Less ingredients mean:
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