Beauty Thinkers is a collective of scientists, skincare professionals, and innovators who challenge conventional beauty norms. We collaborate, exchange knowledge, reflect on the current approach to beauty and skincare and question it, with the ultimate goal of improving it.
Our journey began with a striking discovery: olive mill water, a byproduct of olive oil production, holds extraordinary levels of hydroxytyrosol, one of nature’s most powerful antioxidants—higher even than in olive oil itself.
After years of research, working closely with Italian skincare scientists and laboratories, we developed a method to extract and preserve this powerful antioxidant, leading to the creation of Beauty Thinkers. What was once discarded is now the foundation of our formulations.
Today, we proudly offer the highest concentration of hydroxytyrosol for skin available on the market. But we have not stopped there. In partnership with the University of Ferrara, a leader in cosmetic research, we created the first in the world Enzymatic Extra Virgin Olive Oil (EVOO)—a skin-compatible olive oil that’s non-greasy, hydroxytyrosol- and nutrient-rich, and bioavailable to all skin types. We are the only skincare company that offers Enzymatic EVOO in its formulations.
Beauty Thinkers skincare is where science meets nature. Made in Italy with olives from a zero CO₂-emissions-certified estate in the Umbrian hills, our products combine biotechnology with the longevity of olive trees—some over 500 years old.
Every formula reflects our commitment to minimalism, featuring fewer than 25 ingredients, all fragrance- and silicone-free, and designed to soothe even the most sensitive skin.
Sustainability is at the core of Beauty Thinkers. Our star antioxidant, hydroxytyrosol, is derived from olive oil production byproducts. Beauty Thinkers skincare is vegan and comes in mostly refillable and recyclable bottles made in Italy from recycled glass.
At the heart of Beauty Thinkers’ formulations is hydroxytyrosol (pronounced hi-drok-see-TIE-ruh-sawl), one of the most powerful natural antioxidants known to science. Extracted sustainably from olive mill water, this revolutionary ingredient is a game-changer for sensitive and aging skin.
Its antioxidant potency surpasses that of vitamin C. Its anti-inflammatory and soothing properties make it ideal for sensitive skin, while its hydrating abilities help strengthen the skin barrier.
| Feature | Hydroxytyrosol | Vitamin C (L-Ascorbic acid) |
|---|---|---|
| Antioxidant Potency | More potent than vitamin C — in neutralizing free radicals and boosts natural vitamin C production. | X |
| Stability | Exceptionally stable — does not degrade when exposed to light, air, or heat. | Unstable — easily degrades with exposure to light, air, and heat. |
| Skin compatibility | Gentle on even sensitive skin — and has anti-inflammatory properties. | Known to cause skin irritation — especially for sensitive skin. |
| Interaction with actives | Safe, does not interact. | Highly reactive — not recommended for use with retinol and chemical exfoliants. |
| Shelf life | Long-lasting | Short shelf-life |
Beauty Thinkers was inspired by the need for simpler, more effective skincare. Many of our customers are overwhelmed by complicated routines and conflicting advice. That’s why we embrace skin minimalism: fewer products, safer ingredients, and results you can rely on.At Beauty Thinkers, we believe in a minimalist approach to skincare. This means choosing safe, effective products that can be used consistently.
At Beauty Thinkers, we believe in a pro-aging philosophy that focuses on prevention over repair, helping your skin thrive at every stage of life. Rather than chasing quick fixes or focusing on erasing wrinkles or masking imperfections, we embrace healthy-looking skin by nourishing it with powerful, nature-inspired ingredients and defending it with antioxidant-rich minimalist products and consistent sun protection.
We embrace the extraordinary beauty, wisdom, and self-worth that only comes with age. Why hide this? Your face is your story.
Join our Beauty Thinkers family—discover our products and a new way to care for your skin.
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